Marketing Makeover: From Billboards to Bite sized Videos, What's Hot in 2024?

Discover how marketing trends have evolved over the last decade and what to expect in 2024. Learn from the experts and examples of successful marketing campaigns in India and the world.

Marketing Makeover: From Billboards to Bite sized Videos, What's Hot in 2024?
Photo by John Cameron / Unsplash

Remember when billboards ruled the streets and ads filled newspapers? Marketing's had a wild ride in the past 10 years, ditching dusty ads for flashy social media dances and AI-powered brainwaves. Let's rewind to see how things changed, then peek at what's sizzling in 2024, both in India and across the globe!

2014-2016: Social Media Takes the Stage

Facebook, Twitter, and Instagram exploded like popcorn kernels, demanding juicy content. Brands learned to tell stories, not just sell stuff. Dove's "Real Beauty" campaign showed real women, not models, and Red Bull's #GiveMeWings encouraged daring adventures. These weren't just ads, they were conversations, and people loved it!

2017-2019: Robots Join the Party

Enter AI, the brainy robot assistant. It helped automate boring tasks and personalize experiences like Netflix recommending the perfect movie for your Friday night munchies. Amazon's "creepy good" product suggestions felt like magic, showing you things you didn't even know you wanted!

2020-2023: Pandemic Pivot: From Shops to Screens

COVID-19 turned the world upside down, and so did marketing. Stores shut down, but online shopping boomed. Zoom became the new classroom and meeting room, while TikTok's short, funny videos kept everyone entertained. Brands had to adapt, shifting to online campaigns and social media engagement.

2024: Crystal Ball Predictions

Marketing Trends evolve over time, influenced by factors such as technology, consumer behavior, social media, and competition.

Globally, get ready for:

  • Mini-influencers take the spotlight: Forget mega-stars, smaller, niche influencers with loyal followings will be the new marketing darlings. Think local food bloggers or craft experts, not Hollywood A-listers.
  • Virtual worlds come alive: The metaverse, a fancy term for virtual spaces, will be where brands play. Imagine trying on clothes in a virtual mall or attending concerts with friends from all over the world, without leaving your couch!

Green is the new gold: Sustainable practices are all the rage. Brands like Patagonia, with their used clothes repair program, and Unilever, with their eco-friendly packaging, show us how to be kind to the planet and win customers' hearts using the principle of Sustainability. Check out how Sustainability is Taking Center Stage in Consumer Trends.

In India, marketing will be all about:

  • Talking local: Hindi, Telugu, Tamil, Kannada, Marathi, Malayalam etc you name it! Brands like Zomato and Amul are winning big by speaking the languages their customers love.
  • Rural power: India's rural areas are growing fast, and their wallets are getting heavier. Brands need to reach them with mobile-friendly campaigns and products they actually need.
  • Short and sweet: TikTok's reign continues, and platforms like Instagram Reels and YouTube Shorts are hot on its heels. Short, catchy videos are the way to grab attention and generate leads.
white and pink digital device
Photo by Adem AY / Unsplash

Ideas that Ignited Leads:

  • Airbnb's "Live There" campaign: Showcasing unique homes around the world, this campaign made people dream of adventures and book their next trip, leading to a 40% boost in bookings!
  • Dollar Shave Club's subscription model: This funny, convenient razor delivery service challenged the big guys and raked in millions of customers.
  • Dove's "Real Beauty" campaign: Celebrating diversity and real women resonated deeply with customers, making Dove a brand they loved and trusted.

So, marketers, buckle up! The future is exciting, and data, technology, and storytelling are your weapons. Understand the trends, embrace the changes, and remember, a little creativity can go a long way in generating leads and winning hearts, both in India and around the world!