Sign in Subscribe

UpdatingTrends

Reality Shows, Singing, Dancing

How Reality Shows Became India's TV Obsession and How They're Dominating Online Too..

The value of the TV industry in India increased from USD 10.6 billion in 2017 to USD 14.5 billion in 2020, and is projected to reach USD 18.4 billion by 2025. This shows the rising demand and revenue of the TV sector, which is driven by the popularity of reality shows, among other factors.

The Cashback Mania: How Discounts Disrupted Markets and Shaped the Future of Shopping

The Cashback Mania: How Discounts Disrupted Markets and Shaped the Future of Shopping

Explore how discounts disrupted markets in the past five years, how retailers adapted to survive, and what exciting trends await in 2024. From hyper-personalized deals to eco-conscious cashback, get ready to navigate the captivating world of discounts with knowledge and a savvy shopping spirit!

Marketing Makeover: From Billboards to Bite sized Videos, What's Hot in 2024?

Marketing Makeover: From Billboards to Bite sized Videos, What's Hot in 2024?

Discover how marketing trends have evolved over the last decade and what to expect in 2024. Learn from the experts and examples of successful marketing campaigns in India and the world.

2024 Consumer Trends: A Global and Indian Odyssey - Brands Adapt, Wallets Shift

2024 Consumer Trends: A Global and Indian Odyssey - Brands Adapt, Wallets Shift

Consumers are looking for brands that can demonstrate their commitment to sustainability and responsibility, such as reducing carbon footprint, using renewable energy, sourcing ethically, supporting social causes, etc.

Layoffs | Job layoffs |Man in front of a company building

January Blues: A Wave of Layoffs Washes Over Industries in Start of Year 2024

While the new year typically signifies hope and fresh beginnings, the first month of 2024 painted a different picture in the world of work. A chilling wave of layoffs swept across various industries, leaving thousands grappling with unemployment and anxiety.

Spanning the Mighty: Top 6 Longest Bridges in India and Their Remarkable Stories

Spanning the Mighty: Top 6 Longest Bridges in India and Their Remarkable Stories

These bridges are stories waiting to be told. They inspire us to dream big, to push the boundaries of innovation, and to connect not just physical spaces but also hearts and minds.

UpdatingTrends FMCG Trends

FMCG Sector Sees Encouraging Signs in December 2023: A Mixed Bag of Volume and Value Growth

The Indian FMCG (Fast-Moving Consumer Goods) sector witnessed a mixed bag of performance in December 2023, offering both encouraging signs and lingering concerns. While volume growth picked up across several companies, value growth remained subdued due to continued price pressures.